- You have no items in your shopping cart
- Continue Shopping
Our vision
Just like every work of art, a piece of clothing holds its own “aura”, emanating from its fabric in the air and on to the person that wears it. As if it had a soul, it embarks on a reincarnation journey, from one person to another, creating a historical bond throughout the years that pass. Your grandmother’s dress, or your mother’s jeans, your father’s jacket- our clothes are the ties that unite our era with the previous one.
Sometimes one can look at a garment as a way to be reborn or even reinvent themselves through it. Each garment represents a key point in fashion’s history.
Imagine that- for every occasion, every gathering, or a special night out, you play a part. Opening the closet, you find a variety of little pieces of you. The one who is a businesswoman, a mother, a glamorous socialite, or even a movie star.
Our vision is to inspire you with styles from the past and give those carefully selected clothes, which hold an enduring quality throughout the years, a second, luxurious life.
The Memory Corner aims to provide today’s modern women with options for every day and every occasion. If The Memory Corner were a person, this person would be colorful, creative, smart, ambitious, hard-working, and a pure dreamer.
Did you know that within the first 30 seconds of meeting someone, people look at what you’re wearing more than anything else? Clothes can transform and elevate a person. Their spirits, their look, their presence in the world, and the story they have written through time.
By choosing vintage, you know you won’t see anyone else wearing it. It may be holding a memory, but once it’s yours, it will be telling your story.
The story
What is life without memories?
For me, creating memories is important as I never forget who I am, where I came from, and how I have succeeded in life. My clothes are the treasures I’ve kept through the years as they have always followed me and supported my fashion sense.
These clothes were present throughout my career as a live music promoter. I have worn them in concerts, meetings with superstars, business trips in Europe and the US, therefore every piece holds an interesting story and a strong memory that never faded out in time.
I count 35 years in the music industry promoting shows and working with internationally acclaimed artists such as Madonna, AC/DC, Metallica, U2, Red Hot Chili Peppers, Roger Waters, Robbie Williams, Lenny Kravitz, Muse, Arctic Monkeys, Depeche Mode, Kylie Minogue, Patti Smith, and many many more.
In March 2020, my life took an unprecedented turn due to the Covid-19 health crisis. The reason why I chose to open a vintage e-shop is more than just a necessity that came up because of the pandemic.
Before I grew up and became a businesswoman, I was a little girl who loved fashion design, clothes, and stylish people. I have always been creative, and through my travels, I brought back home special garments and created memories with them.
Vintage, for me, is timeless, unique, sustainable, and creative. Vintage is modern wardrobes with touches of nostalgia, imagination, and stylistic experimentation. What vintage teaches the world is ethos.
Ethos is a Greek word that means morality. Being moral means to me that you respect nature and that you care about your environmental footprint.
What is so great about vintage clothing is that many vintage styles are simply no longer available. To fit them with the rest of your wardrobe, you’ll have to examine, evaluate, and experiment! The hunt for the “lost” treasure and the joy of searching for small “diamonds” among stacks of things is one of the reasons I love vintage.
Clothes carry a story, and every story holds a memory.
Nothing is ever lost in space and time.
There’s a connection between people, stories, and clothes.
The history and the journey that a garment carries on it are tremendously appealing to me. I find it one of a kind, and I appreciate it. Vintage garments can be unique, sophisticated, and come against the current trends and norms set by fashion every season.
I love strong women who believe in themselves, trust their instinct, embrace their bodies and create different styles, no matter if they can afford designer clothes or not. Women that recognize their power are passionate and don’t easily compromise by rules.
I am also moved by fascinating and highly creative women that broke the fashion rules by being uncompromising and were never afraid to experiment. Women in fashion such as Coco Chanel, Mary Quant, Vivienne Westwood, and Diane Von Furstenberg gave something new to the world, and their clothes have remained timeless ever since, having changed the fashion industry forever.
I welcome you into my closet, which also holds the key to my story. One-piece after another, each one places their unique mark in both mine and fashion’s past.
You don’t need to fit the norms of fashion when it comes to vintage clothing!
Nana Trandou
The team
Iliana
You know how some people say that they were born in the wrong era? Well, that’s the case with me!
I wish I was young in the 60s and 70s so I could hang out with the rock legends, wear flare velvet pants, and enjoy psychedelic bands on the stage of Woodstock. My style and fashion aesthetics are inspired by those decades, as I believe they were the most important ones that helped shape the culture that I admire the most.
I can’t imagine life without art.
Music, cinema, photography, fashion, poetry, all of these have contributed to who I am and what I have accomplished until now. I have worked as a journalist and events assistant, but I always had a thing for vintage clothes.
In TMC I work in the creative team along with Daphne and together we are in charge of the styling, the art direction and concept photography of the products.
The Memory Corner for me is the place where I can let myself be creative, spontaneous and above all, authentic. I hope it will be the same for all the women who wish to create memories with carefully selected vintage garments.
Daphne
Growing up with the Beatles’ songs playing on the radio of my father’s car during every trip, I was completely drawn into the colorful decade of the ‘60s.
This of course came to fit my obsession with stealing the clothes from my mother’s (and sometimes even grandmother’s) closet, trying to recreate all the vintage looks that I so adored.
Whether it was a Bianca Jagger costume in the ‘70s (that required some of my father’s clothes as well), or a luxurious cocktail dress worn by Cher, I experimented with everything I could find, and soon the inspiration turned into innovation.
After spending countless hours closely studying the vintage trends of each era, while at the same time keeping a little piece of them in my personal style as well, I found the Memory Corner, or, even better, the Memory Corner found me.
Embarking on a fascinating fashion journey, we explored the ‘20s, ‘60s, ‘70s, and even the modern trends, while I tested my creativity in make-up, styling and hair-styling.
I invite you to join us as well, and I promise you it will be one hell of a ride!
Our store
Kypseli is one of Greece’s oldest yet authentic neighborhoods and has been the most popular one to host the bourgeoisie of the ΄30s. The Memory Corner is located in an original Art Deco building constructed in 1938 by the known Greek architect Leonidas Bonis, who studied arts in the Paris School of Fine Arts.
This Athenian building was restored but maintained its original Art Deco form with full respect to its original style.
Art Deco is characterized by rich colors, bold geometry, and decadent detail work. Having reached the height of its popularity in the 1920s, ’30s, and ’40s, the Art Deco style still brings in glamour, luxury, and order with symmetrical designs in exuberant shapes.
During the ΄90s, Kypseli transformed into its multicultural vibe.
Today it’s vibrant and hip, full of young people and unique concept stores for every taste. A traditional Athenian hood that never lost its character.
